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"Education is the most powerful weapon which you can use to change the world”
– Nelson Mandela

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Module 4 Discussion (2)

Module 4 Discussion (2)

Q Research an organization or company that has faced a crisis situation. Describe the crisis and how the organization/company reacted to the crisis. In your view, did the public relations staff do an effective/ineffective job in counseling management and dealing the crisis? Explain your reasons for your answer.

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The company that has faced a crisis in the year 2017 was Pepsi due to its advertisement. Through its 2017 advertisement, the company wanted to show people that this organization defended the message of peace, unity, and understanding globally. They have portrayed it in their advertisement where they had featured Kendall Jenner. In it, she has acted as a model who leaves the photo shoot on the middle in order to join the protest. As soon as this advertisement became public people started to criticize saying that it trivialized the latest protests that were going on and also the Black Lives Matter movement.